New.
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Celebrate Black History in style with this Jolie Noire Boys' Tee.
Featuring an artistic graphic of a boy with a crown, and is crafted with a high-quality 50/50 cotton and polyester blended fabric for optimum comfort.
The idea behind the brand/statement Jolie Noire, is that Black is beautiful. Jolie Noire translates to "pretty black" in French. We are primed to think dark colors (specifically black) are negative and light colors are positive.
In an effort to level the playing field, we're working to shape the minds of onlookers and change the meaning, emotions, and values associated with black.
Color is something that doesn't come pre-labeled, we label it... At Jolie Noire, we choose to believe that black, like other colors, is beautiful! Keyondra and Kim, blood sisters, are singer-songwriters and fashion stylists, respectively, by day and lifestyle bloggers/vloggers by night. Their mission is to empower women, specifically Black women, by changing how they view themselves.